I always like commenting on the end-of-year Pantone Color of the Year announcement, as it has relevance in real estate. How so, you may ask? How about paint color? Interior decorations? It’s a fun exercise, but it can also have genuine benefits for those trying to sell their home. Consider it fashion, but for colors and homes.
According to CNN, the 2023 PANTONE Color of the Year will be…Viva Magenta! Catch a glimpse from Pantone below.
Pantone says Viva Magenta is “brave and fearless.” It promotes “optimism and joy,” which I think we can all use some of! They also describe it as “audacious, witty, and inclusive of all,” which I love. They make these choices of Color(s) of the Year with the latest trends in all sectors (beauty, tech, design, home decor, etc.) in mind. But they also consider the mood of the broader population.
With that in mind, CNN says Viva Magenta was chosen to represent reassurance, confidence, and connection in a world “trying to get back on its feet,” during the pandemic. Whatever the meaning, it is a stunning color. And I think it might look nice on the walls of your house, or spotted through the house in your decor for a staging.