I was stunned by a new mural on the side of Cheap Pete’s downtown the other day, while walking over to La Scala for a coffee. I had to stop and take a few pictures! Lucky for us, one of the brains behind the wonderful artwork provided some insight about the inspiration:
Sage at Local Edition Creative said he conceived the mural concept, which was pained by the agency’s lead artist, David “Hyde” Cho. Sage lives in Walnut Creek and says he wanted to add some more contemporary art that also incorporated something representing a different culture, as a way of indicating that Walnut Creek has a growing, diverse population.
He says: “I chose a Japanese theme for the serenity and beauty that I believed would be well received, as well as playing off the Geishas’ masks in the time of COVID. The statement is the we all wear different masks in our lives and COVID is a physical manifestation of this. The title is “jiko-jitsugen,” and is Japenese for “self-realization.” The basis for the concept of the mural’s meaning was jiko-jitsugen – or, that each person has three faces: one they show to the world, one they show to their family, and one they show to no one.”
How cool is that? Thank you so much to Sage and Local Edition for reaching out to me and providing the extra information and for blessing that blank wall downtown with amazing artwork that we can all enjoy! What a great message! Local Edition also created a small mural next to Mel’s downtown, which I will share on a later blog.
According to the Local Edition website, this mural came about through the Walnut Creek REBOUND program that fast-tracked existing city money to help small businesses with parklets, new art installations, and other crucial things to keep people engaged during the hardships of COVID-19. Now that we are back to partially being open, I hope those reading this will take some time to go downtown, support our local business’ and take a walk past the mural, or maybe on your way to the farmers market on Sunday!