I came across a very interesting article in The New York Times recently about Silicon Valley attempting to find fertile ground in the Midwest. It’s a fascinating look at how the real estate market in the United States is rapidly changing.
For example, Amazon is looking for a city to place its second headquarters. That is going to lead to a massive shift in where large tech companies start looking at places to re-locate. It’s well known that California is in a real estate a bubble. Silicon Valley, especially, is one of the richest areas in the entire country – if not the world – and one move could shake up a local economy in a huge way.
I think trying to replicate another Silicon Valley would be difficult; it is like the perfect storm – top-notch universities, a port, three international airports, the gateway to the far west and great weather. However, companies will look for more affordable areas to do business and states that provide tax incentives (think Tesla in Nevada). It doesn’t mean they will ditch the Bay Area completely.
You know things are crazy here when even the tech elites in San Francisco are tired of San Francisco. They say it’s “congested” and “expensive” in the Bay Area, and are apparently mesmerized by the affordable homes and real estate in the Midwest. If you live in the Midwest I wonder how many hip spots would there be, not to mention the possibility of snow…what are your thoughts?
Everyone knows Amazon for being the world’s foremost e-retail giant. In fact, you probably ordered – or at least looked through – Amazon items for gifts this holiday season! As I mentioned in an earlier blog, they started building some brick-and-mortar bookstores, including one in downtown Walnut Creek.
I recently bought a gift at the store located in Broadway Plaza between Kate Spade New York and Aritzia. It was like any other bookstore, except for a few Amazon-specific twists. For example, you can pay with the Amazon app at the register as long as you are a prime member and you get the Prime discount. As a Prime user myself, I really liked that perk!
The books all have Amazon user ratings and reviews posted underneath them, which nicely combines the convenience of shopping on Amazon.com with the classic, enjoyable feeling of being at a real bookstore. I have to say, since Barnes & Noble was replaced, it’s felt like there weren’t any good places to browse or buy physical books downtown.
Now, you can go to the future of books – Amazon’s bookstore – right in the heart of the shopping district. You can buy a cup of Peet’s coffee right in the store and peruse books like the good old days or just take a break from the hecticness of shopping. Wait, isn’t that what you are doing at the Amazon bookstore? Maybe not? The concept is to have top sellers, a kids area, and, of course, a place to sell Amazon technology like Alexa.
Last Tuesday, I hosted a Pie Party as a way of saying thanks to my past clients, referrals and neighbors. It was so fun! We bought 42 pies, had 39 RSVP’s – a few missed the party and thus, five pies were donated to the Trinity Center in Walnut Creek.
Some people didn’t realize we were actually hosting a party too, and just swung by to pick up their pies. Totally fine, but next year, stop in for some holiday cheer!
I can’t thank everyone enough for coming, meeting new people and seeing old acquaintances, and especially for donating to the Trinity Center. Besides the pies, we received cash, checks, gift cards, blankets, coats, socks and hats! What a wonderful way to give back over the Thanksgiving holiday.
Last thing: we had two door prizes raffled off, and it’s time to announce the winners! The winners are:
- Amazon Gift Card, donated by Gold Seal Inspections – Teress Deberard
- Veuve Clicquot Champagne, donated by JVM – Samantha Okazaki
Congratulations, ladies! Hopefully, everyone enjoyed their pie, had a good tine and a wonderful Thanksgiving. Looking forward to seeing everybody next year!
The ever-evolving landscape of downtown Walnut Creek is about to change again. Soon enough, there will be another new restaurant and Amazon’s new brick-and-mortar location.
Citra Grill, which has held a corner location by the movie theater for a few years now, is already out. In its place goes KoJa, which is a food truck-turned-restaurant that serves up a Korean-Japanese sandwich fusion with crispy garlic rice buns instead of bread.
Additionally, there is a physical Amazon location coming to Walnut Creek. The new bookstore, which will go in Broadway Plaza, will infuse a little literature into a town that lacks it. I find it ironic that Amazon’s business model literally (pun intended) closed most of the brick and mortar stores because it was much cheaper to order books via Prime. How I have missed browsing a book store before a movie, but isn’t that the problem? We as consumers browsed and then bought online and now with Audibles, I just download a book. I am curious to see how and why this fits their warehouse-style business model that ships to your door.
The last update is one recommended to me by a team member. Apparently, there’s a new sushi joint next to Crepes Ooh La La called Kurumi Sushi that gives gigantic portions for fair prices and which he says is above average in taste! I personally don’t think you can have both (great food and large portions), especially with Walnut Creek real estate rents, so you decide and let us know.