Everyone knows Amazon for being the world’s foremost e-retail giant. In fact, you probably ordered – or at least looked through – Amazon items for gifts this holiday season! As I mentioned in an earlier blog, they started building some brick-and-mortar bookstores, including one in downtown Walnut Creek.
I recently bought a gift at the store located in Broadway Plaza between Kate Spade New York and Aritzia. It was like any other bookstore, except for a few Amazon-specific twists. For example, you can pay with the Amazon app at the register as long as you are a prime member and you get the Prime discount. As a Prime user myself, I really liked that perk!
The books all have Amazon user ratings and reviews posted underneath them, which nicely combines the convenience of shopping on Amazon.com with the classic, enjoyable feeling of being at a real bookstore. I have to say, since Barnes & Noble was replaced, it’s felt like there weren’t any good places to browse or buy physical books downtown.
Now, you can go to the future of books – Amazon’s bookstore – right in the heart of the shopping district. You can buy a cup of Peet’s coffee right in the store and peruse books like the good old days or just take a break from the hecticness of shopping. Wait, isn’t that what you are doing at the Amazon bookstore? Maybe not? The concept is to have top sellers, a kids area, and, of course, a place to sell Amazon technology like Alexa.
The ever-evolving landscape of downtown Walnut Creek is about to change again. Soon enough, there will be another new restaurant and Amazon’s new brick-and-mortar location.
Citra Grill, which has held a corner location by the movie theater for a few years now, is already out. In its place goes KoJa, which is a food truck-turned-restaurant that serves up a Korean-Japanese sandwich fusion with crispy garlic rice buns instead of bread.
Additionally, there is a physical Amazon location coming to Walnut Creek. The new bookstore, which will go in Broadway Plaza, will infuse a little literature into a town that lacks it. I find it ironic that Amazon’s business model literally (pun intended) closed most of the brick and mortar stores because it was much cheaper to order books via Prime. How I have missed browsing a book store before a movie, but isn’t that the problem? We as consumers browsed and then bought online and now with Audibles, I just download a book. I am curious to see how and why this fits their warehouse-style business model that ships to your door.
The last update is one recommended to me by a team member. Apparently, there’s a new sushi joint next to Crepes Ooh La La called Kurumi Sushi that gives gigantic portions for fair prices and which he says is above average in taste! I personally don’t think you can have both (great food and large portions), especially with Walnut Creek real estate rents, so you decide and let us know.