During shelter-in-place, I did some giveaways supporting local businesses. One of them was a gift card to Morucci’s on Boulevard. I had an opportunity to speak with the owner, Robert Fambrini (a very Italian name for the owner of an Italian deli!), and ask a few questions.
He told me he spent 25 years in the Petrini’s market chain, a family-owned business until 1989. It was founded as a butcher shop in San Francisco in 1935 by Italian immigrant Frank Petrini and later expanded to specialize in gourmet foods. At the start of the 20th century, grocery stores were a lot like department stores, with different partners owning and operating their departments.
Robert was in six of the Petrini locations from San Francisco, Novato, and Moraga, to Walnut Creek. When asked what words of wisdom he would give his 18-year-old self, Robert replied, “Go slow. When you are young, you want to conquer the world, however financial issues will arise and you don’t want to extend yourself too far!”
He found trying to manage six locations at once was too much, and in 1989 Petrini’s ultimately sold to a Canadian company. Now he has been happy to focus on just one deli for the last 20 years – Morucci’s, in Walnut Creek. He says it is more profitable and much easier to manage. “It’s been a wild ride,” says Robert.
He said having one bigger deli is always better and that he’s happy it is in Walnut Creek. In hindsight, I wished I’d asked him how the name “Morucci’s” came about, but it was crowded and busy (no surprise to those who have been there!), so I’m grateful for his time.