My sons are Millennials. My Walnut Creek Lifestyle freelance writer is a Millennial. More and more of my clients and colleagues are Millennials, as that generation continues to age into home-buyers.
So, realtors like myself are starting to notice more trends with the market geared toward that age group. It’s a different real estate market for Millennials than it was for their parents – nowadays, they are graduating with huge student loan debts, having trouble finding lucrative work out of college, and then struggling to pay sky-high rents and mortgages once they do get jobs.
That said, Millennials are driving the real estate market right now, which has made the following observations more obvious.
From San Francisco realtor John Solaegui:
There is a low inventory of single-family homes in San Francisco
Millennial buyers don’t care about parking spaces (though this might be more prevalent in San Francisco – it’s contradicted by the graphic above!) with the rise of ridesharing apps – they’d prefer having decks or gardens for outdoor entertaining
Areas like Noe Valley, Glen Park, Bernal Heights and The Sunset in San Francisco are extremely popular with Millennial buyers right now
From the California Association of Realtors’ REALTOR Magazine:
Millennials are cashing in on equity at a historic rate, thanks to rising home prices
One-third of Millennials say they are considering applying for a HELOC (home equity line of credit) in the next 18 months – much more than Gen-X or Baby Boomers
HELOC’s are popular with Millennials because they can consolidate debt and afford home remodels with them
I think this is an interesting trend in our market. Home prices are high, but so are the debts and loans owed by Millennials, so we’re seeing more and more interest in new ways around that issue. And even more interestingly, Millennials are changing the way we market homes – who cares about parking when you don’t have a car, right?
Low housing inventory, eroding affordability and rising interest rates made pending sales on a year-over-year basis for the month of February suffer after a good start to the year in closed escrow sales. Also, sellers simply aren’t selling.
They did see elevated market activity, but the Bay Area pending sales specifically were down year-to-year for the fifth straight month. According to the release, the Bay Area has been plagued by a shortage of homes on the market and poor affordability.
We have seen an increase in listings starting in April, but with pent-up demand, buyers are getting frustrated losing out in multiple-offer scenarios and with ever-increasing prices.
If you want to know more about the market, give me a call!
The California Association of Realtors (C.A.R.) report that 69 percent of Americans are looking for ways to simplify their lives. Furthermore, they say, 74 percent of Americans will walk out of a store – even if they have exactly what that person is looking for – if the service is poor. And 45 percent of U.S. consumers say they are likely to pay for a service that provides extra convenience in their lives. See their graphic below:
So, what’s the conclusion here? Consumers value time, and therefore convenience. This also translates to buying a home. Home buyers these days, especially millennials, want updated and move-in ready homes. They want properties conveniently located nearby public transportation or in an area with a high walking score.
As a seller, taking care of deferred maintenance, updates or remodeling will appeal to these convenience consumers. Though you can’t change the location, you can highlight positive conveniences. As a buyer, know that living without some of these things may either get you a home or a better deal.
According to the California Association of Realtors, first-time home buyers look for different things in a property than repeat buyers do. Californians list rental fatigue as the single most important reason for buying a home. From those who are trying to move up, it’s a size upgrade, followed by a location improvement.
First-time home buyers are who allow repeat home buyers to move up to the next home and continue the domino effect into the higher-priced homes. This chart to the left provides an interesting look at the different reasons different types of buyers want a new house.
On average, first-time home buyers will stay in their first home between 5-7 years. The reasons for eventually selling vary, but often it is because of the addition of new members to their family, or the search for more space, good schools and a neighborhood where home owners can see their kids riding bikes and being part of a safe community.
I recently listed a past client’s home who bought 3 years ago. When she called me, she said, “Kristin, you were right. We are ready to move.” When they bought their home, I told her they would be there maybe for 5 years and she adamantly said we will be here for a long time. Do you have a similar story? Are you outgrowing your first home?