Another year, another color. The Pantone Color Institute has selected its 2018 “Color of the Year,” which it expects to influence design choices next year. According to the release, Pantone chose Ultra Violet because it conveys “originality and ingenuity.” They said they are fascinated and intrigued by the shade.
I can’t disagree. It is a lovely shade of purple, which to me represents a majestic royalty – something or someone who is the best in their field. New apple watches are of a similar color, for example. It’s just a sheer coincidence that I like this color so much and also happen to color all my logos with a similar hue. Total coincidence. Objectivity at its finest!
In all seriousness, it is a really neat color, and I applaud Pantone for its choice. As for using it in a house? I have mixed emotions on that. It is pretty strong, and could freak people out to use such a deep, dark color on walls and other features of a home.
That said, this Houzz article includes some great shots of rooms redecorated with the Ultra Violet hue, and you can see that – if used properly – it would really make certain rooms pop.
From the Pantone website itself, they call the Ultra Violet color (PANTONE shade 18-3838) “a dramatically provocative and thoughtful purple shade.” Executive Director of the Pantone Color Institute, Leatrice Eiseman, says:
“We are living in a time that requires invetiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spirituatl reflection, ituitive Ultra Violet lights the way to what is yet to come.”
Purple shades are always associated with royalty and artistic excellence (so, again, if someone like, say, you’re real estate agent had a purple logo…just saying!), as made famous by icons like Prince, David Bowie and Jimi Hendrix.
Also according to the Pantone website: “Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”
Wow, that’s like a color horoscope, and makes me proud to have a similarly-shaded color scheme to my work!
When selling a home, oftentimes the goal is to maximize financial return on the deal. Everybody wants to make as much as they can off their home sale, and even the slightest changes can increase what a home sells for.
Take this article on Inman.com for example. It’s about how homes with blue bathrooms sell for $5,400 more on average than others, according to a Zillow study. Crazy, right? Literally just changing the color you’ve painted a wal or two can add thousands of dollars to your wallet!
The article goes on to list a couple other color choices that can add or subtract from the sale price; for example, grey (and other neutral) exteriors sel die about $3,500 more than homes with other colors.
It really goes to show that small aesthetic decisions can play a huge role in netting you some extra zeroes on your home sale. It’s always wise to cater to the current trends when painting, decorating and remodeling your home to go on market – even if it means just a couple grand more in your pocket.
I try to stay tuned in to what’s popular so I can help you make those decisions. I am committed to maximizing your value as a seller, and on the flip side, getting you the best deal possible as a buyer. Give me a call if you’re interested in a real estate transaction!