Writing a love letter may help you win a bidding war

No, I don’t mean a bidding war over a guy or girl you love – I mean to buy a house! A love letter, traditionally, may be used for wooing a potential soulmate, but it has its place in the real estate world, too. Especially in the Bay Area, where house prices are absurdly high and most people sell their homes for a significant over-asking price, a letter to the homeowner with a personal touch can make all the difference.

Image result for letter

Take this article, for example, which details the story of a local business owner who “won” the rights to buying an adorable cottage against 10 other bidders, despite her offer not being the highest. Of the 11 offers the homeowner received, 8 sent personal letters, and she believed the subject of this article wrote the most touching one. She connected with the homeowner by writing about her dog, who she’d always promised a big yard too and who was nearing the end of its life when she bought.

The seller is quoted as saying that she felt like she knew the buyer before even meeting her, so it put her over the top, even for a slight discount on the final price. I think this is a really awesome, effective tool that can make all the difference in the world! I highly encourage any of my clients to do something similar and write a personal letter to a seller, in the hopes that connecting with them on a personal level will help get the offer accepted.

Image result for got keys to house

It may be a bit of a corny strategy, but when you’re pursuing the house of your dreams, why wouldn’t you go all out to get it? It should be pretty easy to dig up a little information on the seller (favorite sports team, pets, etc.) and you can utilize that to your advantage. I know if I were selling my house and a buyer told me they also love skiing and had fostered Weimaraners, I’d probably put that person right at the top of my list!