Everyone knows Amazon for being the world’s foremost e-retail giant. In fact, you probably ordered – or at least looked through – Amazon items for gifts this holiday season! As I mentioned in an earlier blog, they started building some brick-and-mortar bookstores, including one in downtown Walnut Creek.
I recently bought a gift at the store located in Broadway Plaza between Kate Spade New York and Aritzia. It was like any other bookstore, except for a few Amazon-specific twists. For example, you can pay with the Amazon app at the register as long as you are a prime member and you get the Prime discount. As a Prime user myself, I really liked that perk!
The books all have Amazon user ratings and reviews posted underneath them, which nicely combines the convenience of shopping on Amazon.com with the classic, enjoyable feeling of being at a real bookstore. I have to say, since Barnes & Noble was replaced, it’s felt like there weren’t any good places to browse or buy physical books downtown.
Now, you can go to the future of books – Amazon’s bookstore – right in the heart of the shopping district. You can buy a cup of Peet’s coffee right in the store and peruse books like the good old days or just take a break from the hecticness of shopping. Wait, isn’t that what you are doing at the Amazon bookstore? Maybe not? The concept is to have top sellers, a kids area, and, of course, a place to sell Amazon technology like Alexa.