The house-buying and selling processes can be tricky, to say the least. Luckily, there are professionals (like me!) to guide you through it! I recently sat down with a first time home buyer who doesn’t understand the value of a real estate agent. He wanted to know what I do as he can find the houses himself.
The rubber really hits the road when you find the house you want to write on. This particular buyer was interested in a house, but now it is pending. If he had an agent working on his behalf, that agent would have called the listing agent, found out if they were looking at offers on a specific day or as they come and then find out if there is interest in the home. That all could have been communicated to this buyer and they might have put in an offer.
We are all very busy, and real estate can be a stressful process, taking up a lot of time on top of everything else you have going on. Why wouldn’t a buyer want an experienced professional to help them? It doesn’t cost them a cent as the seller pays the commission. For a seller, it is very apparent why you would hire an agent, but here are the top six reasons. At the end of the day, I think it is about trust. Do you trust this agent to work in your best interest?
1. Neighborhood Knowledge
Agents either possess intimate knowledge or they know where to find the industry buzz about your neighborhood. We can run a neighborhood comparative market analysis, in addition to pointing a buyer where more data on schools, crime, demographics and open house listings exist.
2. Price Guidance
Contrary to what some people believe, agents do not select prices for sellers or buyers. However, an agent will help to guide clients to make the right choices for themselves. Buyer’s Agents will ask buyers to weigh all the data supplied to them and to choose a price. Then based on market supply, demand and the conditions, the agent will devise a negotiation strategy.
3. Market Conditions
Real estate agents can disclose market conditions, which will govern your selling or buying process. Many factors determine how you will proceed. Data such as the comparative active/pendings/solds of similar homes, median and average sales prices, average days on market and ratios of list-to-sold prices, among other criteria, will have a huge bearing on what you ultimately decide to do.
4. Education & Experience
You don’t need to know everything about buying and selling real estate if you hire a real estate professional who does. Henry Ford once said that when you hire people who are smarter than you are, it proves you are smarter than they are. The trick is to find the right person (back to trust). For the most part, they all cost roughly the same, so why not hire a person with more education and experience than you? We’re all looking for more precious time in our lives, and hiring pros gives us that time.
5. Professional Networking
Real estate agents network with other professionals, many of whom provide services that you will need to buy or sell. Due to legal liability, many agents will hesitate to recommend a certain individual or company over another, but they do know which vendors have a reputation for efficiency, competency, and competitive pricing. Agents can, however, give you a list of references with whom they have worked and provide background information to help you make a wise selection. If an agent has a great reputation amongst their peers, it can help a buyer get into contract. Agents want to work with agents that are professional, communicate and are known for a smooth process.
6. Negotiation Skills & Confidentiality
Top producing agents negotiate well because, unlike most buyers and sellers, they can remove themselves from the emotional aspects of the transaction and because they are skilled. It’s part of their job description. Good agents are not messengers, delivering buyer’s offers to sellers and vice versa. They are professionals who are trained to present their client’s case in the best light and agree to hold client information confidential from competing interests.
So, next time you’re in the market for buying or selling, and start thinking it’d be easier and cheaper to do it without an agent, think again! These are just a few of the reasons why hiring an agent ends up being the best way to go. Give me a call if you’re looking to buy or sell!