I work for Better Homes and Gardens, and I wanted to share their new campaign here because I think it is pretty cool! They are sharing ads like the one in the video below to encourage clients and potential clients to see why Better Homes and Gardens knows homes better, and how that can help YOU!
As an employee of Better Homes and Gardens Reliance Partners, we are the only company under the Anywhere Brand that is under the BHG umbrella and thus associated with the BHG Magazine. We got a new CEO this year named Ginger Wilcox and I have to admit she is really on point with updating the brand. The magazine is iconic and melds so nicely with real estate, thus our new tagline. I am excited what new ideas she will bring to the table. I am proud to work under this brand, I now think it is cool and promotes the lifestyle clients want to lead. We act as personal property curators. We pay attention to all the little details that make a future home a source of joy and pride, whether it’s a fixer with tons of charm and potential or a fully remodeled estate. A BHG real estate sign is a sign of a home where better living begins.